PRIVACY POLICY

Effective Date: July 4, 2026

At Great Lakes Asphalt Services ("we," "our," or "us"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information when you visit our website or contact us.

Information We Collect

When you submit a request through our website, we may collect information including:

Name
Email address
Phone number
Property address
Residential or commercial property type
Project details or message you provide

We also automatically collect certain information about how visitors use our website through analytics tools, including information such as browser type, device information, pages visited, and general website usage.

How We Use Your Information

We use the information you provide to:

Respond to estimate requests and inquiries
Contact you regarding your project
Schedule appointments and provide requested services
Improve our website and customer experience
Maintain communication throughout your project

We do not sell your personal information.

Contact Forms & FieldPulse

Estimate requests submitted through our website are processed using FieldPulse, our customer relationship management (CRM) platform.

Information submitted through our contact forms may be securely stored and managed within FieldPulse so we can respond to your request, prepare estimates, schedule services, and communicate with you regarding your project.

Google Analytics

We use Google Analytics to better understand how visitors interact with our website. Google Analytics collects anonymous information such as:

Pages visited
Time spent on the website
Device and browser information
General geographic location
Website traffic sources

This information helps us improve our website and better serve our customers.

Google Analytics does not identify you personally.

Our website uses cookies and similar technologies to improve your browsing experience and collect website usage information.

Cookies may be used to:

Remember website preferences
Analyze website traffic
Improve website performance
Measure marketing effectiveness

You may choose to disable cookies through your browser settings. Please note that doing so may affect certain website functionality.

Customer Reviews

We display customer reviews on our website using Repuso, which retrieves publicly available reviews from Google.

Only reviews that have been publicly submitted to Google may appear on our website.

Information Sharing

We do not sell, rent, or trade your personal information.

We may share your information only with trusted third-party service providers that help us operate our business, including:

FieldPulse (Customer Relationship Management)
Google Analytics (Website Analytics)
Repuso (Review Display)

These providers only receive the information necessary to perform their services on our behalf.

We may also disclose information when required by law or to protect our legal rights.

Data Security

We take reasonable administrative, technical, and physical safeguards to help protect your personal information from unauthorized access, disclosure, alteration, or destruction.

While no method of electronic transmission or storage can be guaranteed to be completely secure, we strive to use commercially reasonable practices to protect your information.

Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party websites you visit.

Children's Privacy

Our website is intended for adults seeking asphalt maintenance and repair services.

We do not knowingly collect personal information from children under the age of 13.

If we learn that information from a child has been submitted, we will promptly delete it.

Your Choices

You may contact us at any time to:

Request access to your personal information
Correct inaccurate information
Request deletion of your information when applicable
Ask questions about how your information is used

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements.

Any updates will be posted on this page with a revised Effective Date.

If you have questions about this Privacy Policy or how your information is handled, please contact us:

Great Lakes Asphalt Services
5708 US-31
Charlevoix, MI 49720

Email: Privacy@greatlakesasphalt.com

Phone: (231) 330-0145